• SOC Assessment & Strategy Development: Conducted a comprehensive audit of the existing SOC, identifying critical gaps in technology, processes, and staffing. Developed a strategic roadmap for modernization.
  • Advanced SIEM & SOAR Implementation: Led the selection, deployment, and integration of a next-generation SIEM platform coupled with Security Orchestration, Automation, and Response (SOAR) capabilities to automate routine tasks and accelerate incident response.
  • Custom Detection Engineering: Developed custom use cases, correlation rules, and threat intelligence feeds tailored to the e-commerce environment, significantly improving the accuracy and relevance of alerts.
  • Threat Hunting Program Establishment: Initiated and mentored a dedicated threat hunting team, implementing proactive methodologies to identify stealthy threats not caught by automated systems.
  • Team Restructuring & Training: Restructured the SOC team, implemented clear roles and responsibilities, and launched a continuous training program to upskill analysts in advanced detection, analysis, and response techniques.
  • Performance Metrics & Reporting: Established key performance indicators (KPIs) for the SOC, providing clear visibility into operational efficiency and security posture to executive leadership.

Sam Newton


Head of Security Operations Centre


Sam Newton is a highly accomplished and results-driven cybersecurity professional with an impressive 20+ years of experience dedicated to leading and optimizing security operations. His career is distinguished by a profound specialization in Security Operations Center (SOC) engineering and management, where he has consistently demonstrated an exceptional ability to build, mature, and lead robust defense capabilities.

Throughout his extensive career, Sam has cultivated a proven track record of success in several critical areas:

Building and Managing High-Performing Teams: He is adept at recruiting, mentoring, and developing elite cybersecurity teams, fostering environments of continuous learning and operational excellence that drive superior security outcomes.

Delivering Effective Security Monitoring Platforms: Sam possesses deep expertise in designing, implementing, and optimizing advanced security monitoring solutions. This includes architecting SIEM (Security Information and Event Management) systems, integrating diverse security tools, and ensuring comprehensive visibility into an organization's threat landscape.

Excelling in Cybersecurity Risk Management: His strategic approach to risk management involves identifying, assessing, and mitigating cyber risks effectively, translating complex technical risks into actionable insights for leadership.

Sam's extensive expertise spans a wide array of key security domains, providing him with a holistic understanding of modern cyber defense:

Network Infrastructure and Security: Proficient in securing complex network environments, including architecture, segmentation, and perimeter defense.

Cloud Security: Experienced in securing cloud-native applications and infrastructure (IaaS, PaaS, SaaS), understanding the unique challenges and solutions in cloud environments.

Threat Hunting: A skilled practitioner in proactive threat hunting methodologies, leveraging intelligence and analytical techniques to uncover hidden threats and adversarial activities before they escalate.

As an enthusiastic and perpetual learner, Sam is passionately committed to staying at the forefront of the rapidly evolving cybersecurity landscape. He consistently researches and adopts emerging threats, cutting-edge technologies, and innovative defensive strategies, ensuring that the security operations he oversees remain resilient and adaptive against sophisticated adversaries. His blend of deep technical knowledge, strategic leadership, and continuous innovation makes him an invaluable asset in protecting critical digital assets.